Barclaycard is a credit card brand of Barclays PLC, offering a range of consumer and business credit cards. Services include credit card issuance, payment processing, and loyalty programs. The target audience includes individuals and businesses seeking financial flexibility and rewards. Barclaycard's unique selling proposition (USP) lies in its innovative products and partnerships with major brands, providing customers with exclusive benefits and rewards. In the U.S., Barclaycard partners with top brands to deliver award-winning banking products, focusing on customer needs and community support[1][5].