Barclaycard Payments is a leading global payment expert, offering a range of business payment solutions. They provide services to businesses of all sizes and sectors, leveraging over 50 years of payment experience and data insights from the Barclays group[3]. Their services include seamless payment integration across business and eCommerce ecosystems. The target audience is businesses seeking efficient payment solutions. The unique selling proposition is their ability to combine extensive payment experience with innovative products and partnerships, helping businesses thrive and grow[3].