Barclays is a British multinational universal bank offering consumer banking, corporate banking, investment banking, and wealth management services. It serves over 48 million clients worldwide, focusing on both retail and institutional customers. Barclays' unique selling proposition lies in its comprehensive global reach combined with a strong UK-centric strategy, providing innovative financial solutions and a commitment to sustainability and inclusion. The bank's services include advisory, financing, risk management, credit cards, and personal banking, making it a leader in global finance with a diverse range of offerings.