Barclays Wealth Management is the wealth management division of Barclays, serving affluent and high net worth clients across the UK. It offers personalized banking, credit, investment management, and wealth planning services[1][3]. The target audience includes high net worth individuals seeking tailored financial solutions. The unique selling proposition is its proactive and personal approach to managing wealth, providing foresight and tailored solutions to achieve financial goals[3]. This approach allows clients to manage their finances effectively while aligning with their personal ambitions and legacy goals.