Barilla Group is an Italian multinational food company founded in 1877, specializing in pasta, bakery products, and sauces. It operates globally, offering a diverse portfolio of brands like Barilla, Wasa, and Mulino Bianco. Barilla targets consumers seeking quality, sustainable food solutions, emphasizing Mediterranean diet principles. Their unique selling proposition lies in combining traditional Italian recipes with innovative, sustainable practices, making them a leader in the global pasta market. Barilla's focus on taste, health, and sustainability appeals to a wide audience, from everyday consumers to gourmet enthusiasts.