Basel Area Business & Innovation is a non-profit agency dedicated to fostering business success in the Basel region. It offers services such as consulting, connection facilitation, accelerator programs, events, and workshops to startups, institutions, and companies[1][3][4]. The target audience includes businesses interested in life sciences and innovation. The unique selling proposition is its role as a catalyst for innovation, providing access to a vibrant ecosystem with over 700 life sciences companies and 200 research institutions, making the Basel Area a hub for business and innovation[1][4].