Bath Building Society is an independent mutual organization offering personalized savings and mortgage products. It specializes in niche mortgages, such as rent-a-room and buy-for-university options, and innovative savings accounts. The society targets individuals with unique financial needs, focusing on local community support. Its unique selling proposition is providing bespoke financial solutions while maintaining a personal service, operating solely for the benefit of its members rather than external shareholders. This approach allows it to tailor products to individual needs, making it a preferred choice for those seeking personalized financial services.