Baxi powered by CDL is a Nigerian fintech company specializing in digital solutions, distribution, and agent banking. It offers services like agency banking, inventory management (RIMS), postpaid services for agents, and Baxi Pay for easy payments. The company supports small and medium-sized enterprises (SMEs) and retail businesses. Its unique selling proposition is providing omnichannel payment solutions and financial support to businesses at the last mile, enhancing their operational efficiency and financial inclusion. The target audience includes SMEs, retail owners, and individuals seeking convenient financial services[1][3].