BayPort Credit Union, established in 1928, serves individuals and businesses in the Virginia Peninsula and surrounding areas. They offer a range of financial services similar to banks, including loans, credit cards, and mortgages. Their target audience includes community members who live, work, worship, volunteer, or attend school in the area. The unique selling proposition is their community-focused approach, with lending decisions based on local needs and a member-owned structure, emphasizing "people helping people." This approach allows for personalized financial solutions and community support through charitable giving.