BB&T Capital Markets offers investment banking, corporate banking, and sales and trading services to middle-market, government, and nonprofit clients nationwide. They specialize in industries like healthcare, real estate, and logistics. However, as of 2020, BB&T Capital Markets merged with SunTrust Robinson Humphrey to form Truist Securities, enhancing their capabilities and resources. Their unique selling proposition is combining deep industry expertise with the strength of a major financial institution to build lasting client relationships. The target audience includes growth-oriented companies and institutional investors seeking strategic financial advice and robust capital markets solutions.