BC Wood is a not-for-profit trade association representing British Columbia's value-added wood products industry. Established in 1989, it offers services like marketing programs, international trade missions, lead generation, and networking opportunities to its members. The target audience includes wood products manufacturers across seven sectors: millwork, cabinets, furniture, prebuilt housing, engineered wood products, log home and timber frame, and remanufactured wood products. The unique selling proposition is providing market intelligence and access to global markets, helping members grow and compete effectively. BC Wood aims to maximize the value of BC fibre while minimizing business risk[1].