Banque Cantonale de Geneve (BCGE) is a universal bank contributing to Geneva's economic development. It offers services like day-to-day banking, asset management, private banking, and commodity trade finance to individuals, SMEs, and institutions[1][3]. BCGE operates in Switzerland and France with international presence in Dubai and Hong Kong[1]. Its unique selling proposition is a strong local presence combined with international financial services, focusing on sustainable growth and corporate social responsibility[2][3]. The bank's target audience includes local and international clients seeking comprehensive banking solutions with a commitment to social and environmental responsibility.