Bellrock Advisory provides risk advisory and advocacy services, specializing in executive, financial, professional, and transactional risks, as well as construction and property development. They offer claims advocacy, employee benefits, and industry-specific risk management. Their target audience includes businesses seeking comprehensive risk management solutions. Bellrock's unique selling proposition is its proactive advocacy approach, known as "The Wheel," which fosters equality and unity among teams, ensuring collaborative expertise for client success[1][3]. This approach helps clients navigate complex risks by providing tailored advice and support beyond traditional insurance broking[3].