Bendigo and Adelaide Bank is a leading Australian financial institution specializing in retail banking, offering a range of services including personal and business banking, home loans, and wealth management. Their target audience includes individuals and small to medium-sized businesses. The bank is known for its community-focused approach, particularly through its Community Bank program, which reinvests profits into local communities. Their unique selling proposition is a "profit-with-purpose" model, emphasizing community prosperity alongside financial services, making them a preferred choice for those valuing community engagement and ethical banking practices[1][2][5].