Benenden Health is a not-for-profit mutual society providing affordable private healthcare in the UK. Founded in 1905, it offers services like 24/7 GP and mental health helplines, physio, and medical diagnosis for 15.50 per month. Everyone is welcome, with no exclusions for pre-existing conditions. Their target audience includes individuals and corporate employees. The unique selling proposition is affordable, inclusive healthcare with no hidden fees or excesses, making it accessible to a wide audience rather than just a select few[1][2][5].