Berjaya Corporation Berhad is a Malaysian conglomerate with diverse interests in consumer marketing, property development, hospitality, gaming, food and beverage, motor trading, and IT services[1][2][5]. Their services span retail, property investment, hotels, resorts, and environmental services[3][5]. The target audience includes consumers across various sectors, from retail to hospitality. The unique selling proposition (USP) of Berjaya lies in its diversified portfolio and commitment to innovation, integrity, and inclusiveness, offering a wide range of products and services under a single brand umbrella[1][3].