Best Gift Group is Australia's longest-established hospitality experience, marketing, and gift card company, founded in 1966. They offer multi-vendor gift distribution programs, hospitality marketing, and operate platforms like Best Restaurants, Best Wellness, and Best Wineries. Their target audience includes consumers seeking experiential gifts and businesses in the hospitality sector. The unique selling proposition is providing memorable experiences through their gift cards, focusing on customer service excellence and trust. They aim to be the premier luxury experiential brand in the gifting and loyalty market[1][5].