Betashares is a leading Australian fund manager specializing in exchange traded funds (ETFs). Established in 2009, they offer the broadest range of ETFs on the ASX, providing cost-effective, simple, and liquid investment solutions. Their services cater to over a million investors and advisers, managing approximately $45 billion in assets. Betashares' unique selling proposition is their commitment to simplicity, cost-effectiveness, and transparency, making investing accessible and affordable for Australians. They also focus on responsible investing and community engagement, such as reconciliation initiatives. Their target audience includes individual investors, financial advisers, and superannuation members.