Better Markets is a non-profit, non-partisan organization advocating for financial reform and public interest in financial markets. Founded after the 2008 financial crisis, it aims to create a safer financial system that supports the real economy and protects Americans' economic security. Services: Advocacy, research, and policy analysis. Target Audience: General public, policymakers, and financial stakeholders. Unique Selling Proposition (USP): Acting as a counterbalance to Wall Street's influence, promoting policies that prioritize societal benefits over financial sector profits.