Better Society Capital is the UK's leading social impact investor, aiming to grow investments in social issues and inequalities. It connects capital to social enterprises and charities, focusing on areas like housing and community support. Services include investment management and market development. The target audience includes social purpose organizations and institutional investors. The unique selling proposition is its role as a social investment wholesaler, leveraging dormant bank accounts and co-investments to amplify impact, while promoting financial sustainability and social change[1][2][3].