Betterfly is a Chilean insurtech company that combines insurance, wellbeing, and social purpose. It offers a platform providing personalized protection and benefits to employees, including life insurance that grows with healthy habits. Services include language courses, psychology, and online veterinary services. The target audience is primarily small and medium-sized businesses in Latin America. Unique Selling Proposition (USP): Betterfly rewards healthy habits with charitable donations and no-cost life insurance coverage, creating a socially driven and customer-centric approach to insurance and wellness. It is recognized as a unicorn in Latin America, with operations in eight countries[1][2][3][5].