Beyond Bank Australia is a 100% customer-owned bank offering personal and business banking services, including savings accounts, loans, term deposits, insurance, and financial planning[1][3]. They operate in several Australian states and have a strong focus on community support[1][5]. Their target audience includes individuals and businesses seeking ethical banking practices. The unique selling proposition is their commitment to returning profits to customers and supporting community organizations, aligning with their B Corp certification[2][5]. This approach emphasizes relationships and social impact, distinguishing them from traditional banks.