BGL Insurance is part of the Markerstudy Group, offering motor and home insurance products to over 2.5 million customers. They partner with well-known UK financial brands and operate through their own brands like Budget Insurance and Dial Direct. Their target audience includes individuals and households seeking insurance services. The unique selling proposition (USP) lies in their state-of-the-art digital platforms and award-winning customer service, providing flexible and accessible insurance solutions. BGL Insurance focuses on community engagement and corporate responsibility, enhancing its appeal to customers seeking ethical and reliable insurance providers.