The provided URLs do not directly link to a specific company named BIBA. However, based on available information, there are two notable entities: 1. BIBA (Fashion): BIBA is an Indian fashion brand offering refined ethnic wear, blending traditional craftsmanship with modern style. Their target audience is primarily women seeking elegant and contemporary ethnic clothing[1]. 2. BIBA (Insurance): The British Insurance Brokers' Association (BIBA) is a UK-based organization that supports insurance brokers. It provides networking opportunities, legal advice, and insurance services to its members, targeting insurance professionals[2]. Unique Selling Proposition (USP) for each: Fashion BIBA - Traditional meets modern elegance; Insurance BIBA - Comprehensive support for insurance brokers.