Bicycle Queensland is a non-profit community and advocacy group dedicated to promoting cycling in Queensland. They work to improve cycling safety, advocate for better cycling facilities, and support cycling programs. Their services include lobbying for cycling infrastructure, advising on facility designs, and organizing cycling events like Cycle Queensland and Bike Week. Their target audience is cyclists and potential cyclists across Queensland. The unique selling proposition (USP) of Bicycle Queensland is its comprehensive advocacy and community engagement, aiming to make cycling safer and more accessible for all Queenslanders, promoting health, well-being, and sustainable development[1][2][3].