Big Brothers Big Sisters of Regina & Area provides youth mentoring services, focusing on developing positive relationships between children and adult role models. Their programs include Community Mentoring and In School Mentoring, targeting children aged 5-10, especially those in care. The organization aims to enhance self-confidence, educational performance, and decision-making skills among youth. Their unique selling proposition is the personalized, one-to-one mentoring approach, fostering long-lasting friendships and community engagement. The target audience includes children in need of mentorship and potential mentors willing to make a difference in their community.