Big I Michigan is the largest independent insurance agents' association in Michigan, serving over 500 agencies statewide. They offer advocacy, professionalism, and service to support the independent insurance agency system at both state and national levels through affiliation with the Independent Insurance Agents and Brokers of America[1]. Their target audience includes independent insurance agencies and agents. The unique selling proposition is providing a strong network and resources to enhance the capabilities of independent agencies, allowing them to compete effectively in the market. Services include market access, vendor discounts, and strategic carrier alignment[5].