Big I New York is a not-for-profit trade association supporting independent insurance agents across New York State. It offers education, advocacy, insurance solutions, and research to its members. The association champions independent agents by providing resources and promoting their value. Its target audience includes over 1,450 agencies and their employees. The unique selling proposition is its commitment to empowering independent agents with trusted advice and coverage options, fostering a community that supports these agents in serving their customers effectively. Big I New York is affiliated with the Independent Insurance Agents & Brokers of America (IIABA)[1][2].