The Big Issue Group is a UK-based social enterprise and B Corporation that publishes a street magazine sold by vendors who are homeless or vulnerably housed. They offer services through Big Issue Media Limited, which publishes the magazine, and Big Issue Invest, which manages social investments. Big Issue Recruit provides recruitment services for diverse candidates. Their target audience includes those affected by poverty and businesses committed to social impact. The unique selling proposition is providing an alternative to begging by empowering vendors through employment and digital skills, while raising awareness and challenging perceptions of poverty.