Bike Club is a subscription-based bike rental service offering high-quality kids' and adults' bikes for a monthly fee. They allow users to exchange bikes as children grow, promoting sustainability by refurbishing and reusing exchanged bikes. Their target audience is families with growing children. The unique selling proposition (USP) is the flexible, cost-effective, and environmentally friendly model that reduces waste and financial burdens associated with frequent bike purchases. Bike Club supports a circular economy and is a Certified B-Corporation, emphasizing sustainability and community engagement[1][4][5].