Bitcoin People is a company based in Brescia, Italy, that provides software, consulting, and training for secure and efficient Bitcoin transactions. Their flagship product, Pay, is a non-custodial payment solution that integrates with major e-commerce platforms, allowing businesses to accept Bitcoin payments without intermediaries. It offers features like the Lightning Network for fast transactions and comprehensive accounting tools. The target audience includes businesses and professionals seeking to leverage Bitcoin for payments. The unique selling proposition is the ability to manage Bitcoin transactions securely and compliantly, enhancing financial efficiency and privacy for businesses.