Bitkom e.V. is Germany's digital association, founded in 1999. It represents over 2,200 companies in the digital economy, including SMEs, startups, and global players. Bitkom advocates for digital transformation, promoting policies for data-driven business models, cybersecurity, and education. Its services focus on supporting companies through digitalization, offering expertise in software, telecommunications, and digital media. The target audience includes businesses across various sectors seeking digital solutions. The unique selling proposition is its comprehensive advocacy for a fully integrated digital single market in Europe, positioning Germany as a leader in digital innovation.