Blanchard and Company is a U.S.-based investment firm specializing in rare coins and precious metals like gold, silver, platinum, and palladium. They offer services including IRA-eligible coins, bullion bars, and a buy-back guarantee. Their target audience is investors seeking diversified portfolios. The unique selling proposition is their expertise in numismatics and precious metals, combined with a strong reputation and high customer ratings. Founded in 1975, they are known for their knowledgeable staff and extensive product range, making them a trusted choice for those looking to invest in rare coins and precious metals.