BMI Bank is a retail bank and subsidiary of Al Salam Bank-Bahrain, offering a range of financial services including SME and corporate banking, trade, Islamic financial services, private banking, and treasury services[5]. They provide eBanking, mobile banking, credit cards, and financial transfers[5]. Their target audience includes individuals and businesses seeking retail and commercial banking solutions. The unique selling proposition of BMI Bank lies in its innovative eChannels and comprehensive financial products, making it a competitive player in Bahrain's banking sector[3][5].