BNP Paribas Asset Management is the investment arm of BNP Paribas, focusing on generating long-term sustainable returns for clients. It offers a range of services including high conviction strategies, emerging markets, multi-asset, quantitative solutions, private debt, and liquidity solutions. The target audience includes institutional and retail clients. The unique selling proposition is its emphasis on sustainability, integrating environmental, social, and governance (ESG) factors into investment processes to support a sustainable economy and promote inclusive growth[1][3][5].