BNP Paribas in Switzerland is a leading European bank with a presence of over 150 years. It offers a range of financial services, including wealth management, corporate banking, and securities services. The bank targets corporates, institutions, and private clients. Its unique selling proposition is its integrated model, providing financial stability and international reach with a focus on sustainable growth. BNP Paribas Asset Management, a subsidiary, emphasizes sustainable investment practices. The bank's long-term relationships and commitment to sustainability set it apart in the Swiss market[1][3][5].