BNP Paribas Leasing Solutions is a European leader in asset finance, specializing in leasing and rental solutions for professional equipment. They offer services in logistics (agricultural machinery, vehicles) and technology (IT, telecoms, healthcare) sectors. Their target audience includes businesses, manufacturers, and distributors. The company supports sustainable growth through its "Positive Leasing" approach, focusing on energy transition and circular economy. Their unique selling proposition is providing flexible financing solutions while promoting sustainability and digitalization, enhancing competitiveness for clients across 18 countries worldwide[1][3].