Bondbazaar is a financial platform that offers a range of fixed-income and wealth-building products, providing an integrated trading terminal for real-time access to NSE, BSE, and RFQ trades[4][5]. It aims to make bonds accessible to retail investors by removing traditional barriers like availability and liquidity[1]. The target audience includes retail investors, bond investors, and pro-traders seeking a reliable platform for bond investments[5]. The unique selling proposition is its user-friendly, phygital experience that ensures best prices and rates, making bond trading more accessible and efficient[1][5].