Bondora is a financial services company specializing in peer-to-peer lending and investment platforms. It offers services like automated investing and consumer loan crowdfunding, primarily targeting individuals seeking alternative finance options. Bondora's unique selling proposition is its simple, automated investment process through its "Go & Grow" portfolio, which provides diversified loan fractions and daily returns. The company's target audience includes both investors and borrowers across Europe, focusing on ease of use and financial accessibility. Bondora aims to simplify investing, making it accessible to a broader audience.