bonkers.ie is Ireland's largest comparison and switching service, helping households save on energy, broadband, banking, and insurance. They offer price comparisons and facilitate switches across these services, making it easy for consumers to find better deals. Their target audience is Irish households seeking cost savings. The unique selling proposition is the comprehensive platform that allows users to compare and switch providers quickly and easily, all in one place, without needing to contact existing suppliers directly[1][3][5].