Bordeaux Index is a leading global fine wine and spirits merchant, founded in 1997. They offer a curated selection of wines and spirits, utilizing their innovative LiveTrade platform for easy buying and selling. Services include bespoke cellar management, wine storage, and investment advice. Their target audience is wine enthusiasts and investors. The unique selling proposition is their commitment to transparency and accessibility, combined with cutting-edge technology and personalized customer service, making fine wines more approachable for a broader audience[1][3][5].