The Born Free Foundation is an international wildlife charity dedicated to protecting wild animals in their natural habitats. It campaigns against captivity, supports conservation projects, and provides educational resources. Services include animal rescue, rehabilitation, and advocacy for policy changes. The target audience includes wildlife enthusiasts, local communities, and policymakers. The unique selling proposition is its commitment to compassionate conservation, focusing on individual animal welfare while promoting coexistence between humans and wildlife. Born Free's mission is to keep wildlife in the wild, ensuring animals live freely and respectfully[1][2][3].