BRAC Uganda Bank Limited provides inclusive financial services, focusing on low-income communities, particularly women in rural areas. Services include microfinance group loans, small enterprise loans, agriculture loans, and savings products. Their target audience is underserved populations, aiming to empower women economically. The unique selling proposition is their extensive rural outreach and commitment to social impact, adhering to Universal Standards for Social Performance Management and Client Protection Principles, making them a leader in financial inclusion and social development[1][3][5].