The Bradfield Development Authority (BDA) is responsible for developing the Bradfield City Centre in Western Sydney, focusing on urban design and sustainability. They attract investment and drive economic opportunities in the Western Sydney Aerotropolis, working with government, industry, and the community. Their services include master planning, investment attraction, and economic development. The target audience includes investors, residents, and businesses. The unique selling proposition is delivering a world-class urban environment with significant economic and residential opportunities, leveraging the proximity to the Western Sydney International Airport[1][3].