Breaking Ground is a nonprofit organization in NYC that provides permanent and transitional housing for the homeless. They offer supportive services to help residents maintain housing and improve their lives. Their target audience includes chronically homeless individuals, seniors, and those with mental illness or disabilities. Unique selling propositions include their Housing First approach, which provides housing without preconditions, and their Street to Home initiative, which strategically targets vulnerable individuals for housing. This approach is cost-effective and has significantly reduced homelessness in NYC[1][2][4].