Brighthouse Financial specializes in annuities and life insurance, offering products to help individuals achieve financial security. Their services include index-linked, variable, fixed indexed, and fixed annuities, as well as life insurance policies. The target audience is primarily U.S. consumers planning for retirement. The unique selling proposition is providing innovative financial solutions with a focus on guaranteed income and protection against market volatility, helping customers ensure their savings last throughout retirement. Products are sold through independent distribution channels and require a financial professional for purchase[1][2][3].