Brightside is a pioneering online mentoring organization that connects young people with inspiring mentors to help them make informed decisions about their future. They design and run online programs, recruit and train volunteers, and facilitate conversations through a safe and moderated platform[1][2]. Their target audience includes young people facing barriers, particularly those from disadvantaged backgrounds[3]. The unique selling proposition is their use of technology to provide accessible, flexible, and safeguarded mentoring experiences, bridging the gap between privileged and working-class opportunities[2].