The British Healthcare Trades Association (BHTA) is a not-for-profit trade association that represents over 400 members in the healthcare and assistive technologies sector. It champions industry standards, consumer protection, and policy shaping to ensure fair and equitable healthcare systems[2]. BHTA's services include promoting ethical practices through its approved Code of Practice and engaging with regulatory bodies to improve healthcare product standards[2]. The target audience includes healthcare providers, consumers, and industry stakeholders. The unique selling proposition is its commitment to ethical practices and consumer trust, backed by the Chartered Trading Standards Institute[2].