The British Poultry Council is the UK's national trade group for the poultry meat industry, representing producers of chicken, turkey, duck, and goose. It focuses on public relations, policy making, and standardization. The council offers scholarships and provides guidance on compliance with poultry farming legislation. Its target audience includes poultry producers and consumers. The unique selling proposition is its commitment to producing safe, wholesome, and nutritious food while promoting sustainability and food security in the UK. Services include advocacy, industry standards, and educational support[1][3][5].