Broker Direct Plc is a UK-based company operating as an underwriting agency, wholesale broker, and third-party administrator in the personal lines insurance market. They offer services including motor, home, travel, and business insurance. Their target audience is primarily insurance brokers and individuals seeking personalized insurance products. The unique selling proposition of Broker Direct is their ability to provide long-term, profitable accounts for insurers while offering competitive premiums and commissions, backed by low-cost operations and a focus on service quality. This approach fosters strong relationships between brokers, insurers, and clients.